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Saturday 28 November 2009

Kawasaki Motorcycles

Independent in Thoughts and Actions

As you read every word of this article, you will discover why Kawasaki Motorcycles were considered the Mavericks of the industry...

The story of Kawasaki Company goes back to 1924, at that time involved into metallurgy and the aircraft industry.

In 1949, they decided to enter the motorcycle industry producing engines that could be adapted to motorcycles.
It wasn't until 1954 that Kawasaki Motorcycles produced their first complete motorcycle under the name of Meihatsu (a subsidiary of Kawasaki Aircraft Co.).

Almost at the same time, they also tried to introduce their own line of scooters to the market, but they soon realized they couldn't compete against the two giants of the scooters industry for those days: the Fuji Rabbit and the Mitsubishi Silver Pigeon.

And now before continuing with this story, I have to open a big parenthesis..

In 1960 Meguro signed an initial agreement with Kawasaki Motorcycles, and in 1962 they had completely disappeared.

And this brings us back to our story...

In 1960, the company decides to give a serious push to the motorcycle division of Kawasaki Aircrafts. They take out of the market the Meihatsu brand, they build their own plant of low end and low powered machines and buy Meguro.

These brilliant moves and decisions made Kawasaki Motorcycles have one of the widest range of models in the market. Kawasaki Motorcycles could offer at that time (1960's) from a 50cc moped-scooter to a powerful, high end and beautiful 650 cc twin cylinder motorcycle.

Its also important to mention that due to their very own nature, Kawasaki Motorcycles has always played the role of Maverick in the industry and that a feeling of independence from their main competitors has always been present.

Since then, many stories have been written, many models have been produced and many races have been won, the truth is...

Nowadays Kawasaki Motorcycles is one of the major players in the industry and following their tradition, they nowadays offer a wide range of products for all kind needs and likes.

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